ABOUT US
The BluePrint Toolset® was created in 2013. The BluePrint Toolset® is a leading provider of innovative diagnostic tools designed to help organizations achieve their goals. Leveraging over 30 years of working in culture and leadership coaching, it was created to modernize and transform past diagnostic models into a more relevant tool for today’s leaders.
The developers of The BluePrint Toolset® include Michael O’Brien, who has spent the last 30 years as a data-driven consultant, working with over 4,000 leaders from around the world. From his viewpoint, he was able to create a measurement model that provides easily understood performance tracking for individuals, teams, leaders and organizations. Working with Michael on the creation of the BluePrint Toolset is Dr. Amy Young, a professor at the University of Michigan, Ross School of Business. Both pride themselves on the Toolset being not only academically sound, but easily actionable for participants seeking to drive their growth and get improved results personally and professionally.
Our Philosophy
We firmly believe in the boundless potential of individuals, teams, leaders and organizations for growth and transformation. Our expertise lies in guiding clients to recognize the ways in which their mindset, habits, and expectations can either foster or impede progress. Toolset assessments offer in-depth analysis of how cultural, leadership and team dynamics influence the performance of organizations and their members.
Our Mission
Our mission is to “Ignite the Joy of Work” through the development of thriving teams and cultures, empowering individuals to achieve heightened performance and continuous growth and success.
Our Values - "DACCI"
(Italian verb-form for “give” and describes all that we promise to provide to our clients and customers.) Collectively, with BluePrint data and the organization’s vision for a collaborative way going forward, we give ourselves a path to continuous, sustainable, growth.
Dignity
Our dedication to treating all individuals with respect, empathy, and consideration, regardless of their position or background. A culture of dignity promotes a supportive and inclusive work environment, ultimately contributing to the well-being and success of our employees and stakeholders.
Abundance
We all deserve an environment of limitless opportunities, creativity, and growth for our employees and stakeholders. Embracing a mindset of Abundance, we collectively harness untapped potential, drive innovation, and create lasting, positive impact.
Curiosity
Our dedication to fostering a culture of relentless inquiry, open-mindedness, and eagerness to learn, both individually and collectively. Nurturing curiosity within our organizations drives innovation, encourages personal and professional growth, and paves the way for breakthroughs and success.
Community
Our commitment to nurturing strong connections and fostering collaboration among employees, stakeholders, and the broader community in which we operate. Cultivating a sense of Community encourages collective growth, shared responsibility, and a positive impact on the world around us.
Integrity
Our unwavering commitment is to uphold ethical principles, honesty, and transparency in all aspects of our business operations and interactions. Fostering a culture of Integrity not only builds trust among our employees and stakeholders but also serves as the foundation for long-term success and sustainability.
MEET OUR TEAM
OUR FOUNDER
Michael J. O’Brien
As a consultant and executive coach since 1985, Michael unravels the complexities of organizations into easy-to-understand interrelationships. Michael’s diverse background in finance, economics and human behavior enable him to take the seemingly unpredictable relationship side of business and make it tangible and manageable. This clear understanding of corporate cultures has allowed Michael to lead some of the world’s top companies to new perspectives of their strengths and of their challenges, as well as provided one-on-one coaching opportunities to over 4,000 senior executives. Michael has leveraged this gift of discernment by establishing strategic relationships with consulting organizations around the world, as their culture and leadership expert.
CHIEF EXECUTIVE OFFICER
Ali El-Ayoubi
Starting as a Registered Nurse at the bedside, and working through various roles in both the public and the private healthcare sector, Ali endeavored to find a way to bring joy and engagement to her peers.
After completing an MBA in 2018, Ali worked as a consultant and coach with a boutique consultancy that leveraged The BluePrint Toolset to drive changes in Leadership, Culture, and Team engagement. In 2022, Ali became part of The BluePrint Toolset ownership group, and was honored to be appointed President and CEO as the organization undertook several operational changes including automation, and a new strategic direction.
Building joy in work and communities is not just a career for Ali, but also a passion. Actively involved in several community organizations, Ali is dedicated to improving the lives of all. With a focus on developing leadership skills for young women, and other groups who have been historically disenfranchised, Ali meets people and teams where they are and helps create a roadmap to success.
DIRECTOR OF RESEARCH AND APPLICATION
Amy M. Young
Amy M. Young is a faculty member at the Ross School of Business at University of Michigan and currently serves as the faculty director of the Center for Positive Organizations Consortium. She is also an adjunct research professor in Michigan Medicine Department of Radiology where she studies organizational factors that foster employee wellbeing within healthcare settings. She received her Ph.D. in psychology from the University of Michigan.
In addition to her work within the university, Young enjoys using science to identify practical solutions for companies and organizations. She is the co-creator of The BluePrint ToolsetÒ designed to measure beliefs at the leadership, organizational, and individual level that are key for developing positive work environments. Based on the fields of positive psychology and organizational change, these tools are currently being used internationally to enhance employee wellbeing, organizational performance, and corporate value.
She has worked with numerous Fortune 500 companies in the financial, manufacturing, consumer products, automotive, and health care industries and has consulted for companies such as Kellogg, Honeywell, PwC, Abbott Pharmaceuticals, UTC, AMEX, Unilever, and many others.
CHIEF TECHNOLOGY OFFICER
Taras Zubyak
Taras Zubyak is the visionary CTO renowned for his profound love for playing with complex data structures and his remarkable leadership skills. With over a decade of experience in the technology industry, Taras has earned a reputation as an expert in his field, consistently driving innovation and spearheading transformative projects.
As a passionate advocate for data-driven decision-making, Taras thrives on unraveling the intricacies of complex data structures and making them palatable and easy to understand. His deep understanding of algorithms and data organization allows him to uncover hidden insights and develop cutting-edge solutions that push the boundaries of what is possible.
Leading a team of 12 highly skilled developers, Taras fosters an environment of collaboration, creativity, and continuous learning. His exceptional leadership style encourages his team members to explore their full potential and embrace challenges. Taras believes in providing a nurturing environment where individuals can grow both professionally and personally.
Taras is a lifelong learner and is constantly at the forefront of emerging technologies and industry trends. His commitment to staying ahead of the curve ensures that his team remains at the cutting edge of technological advancements.
Outside of work, Taras enjoys spending time with his family and mastering his cooking skills.
DIRECTOR OF OPERATIONS & LEARNING
Charmin Rockwell
Charmin is the Director of Operations and Customer Relations for the BluePrint Toolset®. She specializes in helping clients get results in their lives, personally and professionally, by utilizing the proven strategies, education, and tools developed by The BluePrint Toolset®. Relying on lessons learned from her years of being a business owner, Charmin’s work focuses on making positive workplaces through career planning in the workplace, executive coaching and creating high performance work cultures. Her forte’ is helping people and organizations shift from a “have to” workplace to a “want to” workplace, bringing Joy in the process.
Charmin is an experienced business owner, career development professional, executive coach, performance consultant and professional speaker. Since the mid-2000’s, Charmin has assisted individuals and organizations in achieving their personal and professional goals through career counselling, facilitating, and performance management consulting.
CUSTOMER RELATIONSHIP MANAGER
Alex Olsen
With an extensive background in customer service and a degree and post-graduate diploma specializing in communication, Alex prides herself on building and maintaining excellent relationships with her clients. Alex is passionate about exceeding the needs of The BluePrint Toolset Users, every opportunity she has. As first point of contact for many, Alex is responsible for providing users with tools, instructions, and information regarding The BluePrint Toolsets offerings, and always looks forward to meeting, connecting, and developing lasting relationships with each client.
Since joining the BluePrint team, Alex has discovered the joy of work, and has experienced it first-hand. Finding a career worth being passionate about encourages Alex to extend that joy to every client she has the pleasure of working with. Alex truly believes you should love your career and knows The BluePrint Toolset can make that happen.
SENIOR DEVELOPER
Nazar Taran
Nazar is an innovative developer with a decade of experience working on web applications, ranging from simple landing pages to complex distributed systems. He thrives on the ever-evolving nature of programming, embracing the constant discovery that comes with each new challenge. At The Blueprint Toolset, Nazar plays a critical role in shaping tools that drive cultural transformation, ensuring they are not only functional but also intuitive and scalable.
Outside of work, Nazar enjoys participating in pub quizzes—having even hosted one in the past. He’s a fan of science fiction and detective novels, listens to a lot of music and stand-up comedy, and shares his home with three cats and a dog. Though he admits he’s not the best driver, his love for learning and discovery extends beyond the digital world.
DIGITAL MEDIA MANAGER
Coco O'Brien
Coco O’Brien is the creative force behind all of The Blueprint Toolset’s digital and print content. With a master's degree in digital art, she brings a unique blend of artistic and technical expertise to the team, ensuring that everything from visuals to messaging is both captivating and easy to understand. Her role enables her to blend her love for design with her passion for digital media.